American Sport Cars In The 60s
28 September 2018
As America was experiencing an economic boom after the Second World War, the 1960s were considered a decade of magnificence for its sport automobile industry. It’s an interesting period and that’s probably why Franck Peltier wanted to talk about it.
In the “sixties” when baby-boomers and their parents were dreaming of adventures, trips, sport and pleasure, American sport automobile sector was thriving. It purred with the same intensity muscle cars did.
It is in the 60s that the concept “cars muscles” entered the US-colloquial language and it referred to cars equipped with heavy-duty engines (V8), which could run over four hundreds (400) meters in record time.
The glorious era of “muscles cars” spanned from 1964 to 1974 with a global federal identity outcry on the “American Way of Life” caused by the so-called muscles cars at the time.
Finally as in Europe, 1960-1970 was the decade during which the American sport automobile industry experienced a hitherto unequalled success before the public, namely among young people who were ready to expose themselves to all kinds of risks in order to enjoy the blissful moments provided by sport cars placed on the market by American car makers.
Popular Brands In The 60s.
Founded in 1925 by Walter Chrysler, the rival of Cadillac was making luxurious cars at the onset. In April 1964 the company created the super-powerful Plymouth Barracuda.
In order to challenge Chrysler, Ford (1903, Henry Ford) put in place an eclectic automobile model called the Ford Mustang whose various collections bore a galloping mustang as their specific radiator grill logotype.
Founded in 1911 by Louis Chevrolet (Swiss) and William Carpo Durant (American), Chevrolet brought an automobile revolution through the Chevrolet Chevelle (1964), the Chevrolet Corvette (1966) and thereafter the Chevrolet Camaro (1969).
Property of General Motors (1908), founded by the Americans John Zachary DeLaurean and Semon Emil Kudsen, Pontiac introduced the Firebird on the market in 1967 to compete with the Chevrolet Camaro and the Ford Mustang.
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